Twitter, the popular social media platform, has announced a new policy that requires all advertisers to obtain verified accounts. This move is aimed at increasing transparency and credibility on the platform, as Twitter continues to tackle issues related to misinformation, fake accounts, and spam.

Verified accounts, which are marked with a blue checkmark, indicate that an account is authentic and belongs to a legitimate individual, business, or organization. Previously, verified accounts were not mandatory for advertisers on Twitter, but starting today, Twitter is making it a requirement for all advertisers.

What does this mean for advertisers?

For advertisers, this new policy means that they will need to go through a verification process to obtain a verified account on Twitter before they can advertise on the platform. This process may include providing personal information, business details, and undergoing identity verification checks. Once their account is verified, advertisers will be able to run ads on Twitter with the added credibility and trust that comes with having a verified account.

Why is Twitter making this change?

Twitter’s decision to require advertisers to obtain verified accounts is part of its ongoing efforts to improve the integrity of its platform. By ensuring that advertisers are legitimate and trustworthy, Twitter aims to create a safer environment for its users and reduce the spread of misinformation and spam.

One of the main reasons behind this change is to address the issue of fake accounts and bots that are used to spread misinformation and engage in spammy activities. Verified accounts are less likely to be fake or used for malicious purposes, as they undergo a verification process to confirm their authenticity. This can help prevent fake advertisers from running ads on Twitter, thereby reducing the spread of misinformation and spam on the platform.

Another reason for this change is to increase transparency for Twitter users. Verified accounts provide an added layer of credibility and trust, as users can be sure that the ads they are seeing are coming from legitimate sources. This can help users make informed decisions about the content they engage with on Twitter, and reduce the likelihood of falling victim to misinformation or scams.

What are the benefits of this change?

There are several benefits to Twitter’s new policy of requiring advertisers to obtain verified accounts. Some of the main benefits include:

    Increased credibility and trust: Having a verified account on Twitter adds credibility and trust to an advertiser’s brand. Users are more likely to engage with ads from verified accounts, as they know that the ads are coming from legitimate sources.

    Enhanced user experience: By reducing the spread of misinformation and spam, Twitter aims to create a better user experience for its users. Verified accounts can help users make informed decisions about the content they see on Twitter, leading to a more positive user experience.

    Safer environment: Requiring advertisers to obtain verified accounts can help reduce the presence of fake accounts and bots on Twitter, making the platform safer for users. This can help prevent the spread of misinformation and spam, and protect users from falling victim to scams.

    Improved ad performance: Ads from verified accounts are likely to perform better than ads from unverified accounts, as they are seen as more credible and trustworthy. This can lead to higher engagement rates and better overall ad performance.

What do advertisers need to do?

Advertisers who wish to run ads on Twitter will need to go through the verification process to obtain a verified account. This may involve providing personal information, business details, and undergoing identity verification checks. Advertisers should familiarize themselves with Twitter’s verification requirements and ensure that they meet the criteria before attempting to run ads on the platform.

In conclusion, Twitter’s new policy of requiring advertisers to obtain verified accounts is a step towards increasing transparency and credibility on the platform. By ensuring that advertisers are legitimate and trustworthy, Twitter aims to create a safer environment for its users and reduce the spread of misinformation and spam. This change will benefit advertisers by providing them with increased credibility and trust, enhancing the user experience, creating a safer environment, and potentially improving ad performance. Advertisers should familiarize themselves with Twitter’s verification requirements and ensure compliance to run ads on the platform.